Zapier

Manual work might (eventually) get the job done, but it rarely scales. Whether it's following up with leads, sharing updates, or wrangling data across teams, as your processes grow more complex, so does the need for workflows that scale with you. That's where Zapier comes in. You can start by automating individual tasks with simple workflows—what we call Zap workflows—and grow i...

When I think of the best example of a call to action (CTA), I think of my dad, bellowing at me daily to get a job. Eventually, his CTA compelled me to become a productive member of society despite a lifelong belief that work is something to avoid unless absolutely necessary. (Look at me now, Dad!)  Just as personal CTAs can lead to transformative life decisions, marketing CTAs h...

Every sales rep I know has a slightly different relationship with ChatGPT. Some swear by using it to help with everything from research and pre-call prep to objection handling and re-engagement. Others have tried it once, gotten a comically generic cold email in return, and immediately jumped ship. Many in the second camp, however, used ChatGPT for sales in the early days—when C...

The more clients you win, the more taxing it becomes to track, contact, and manage all of them. If you're here, you've probably learned firsthand that email and spreadsheets can only get you so far, and you've decided it's time to look at dedicated client management software. Good choice.  The market is flooded with CRMs and lead management tools, so I sifted through the top off...

For those who have never experienced the unique joy of watching a multi-million-dollar project implode because your cubicle mate "didn't get the notification" about a task reassignment, project portfolio management (PPM) software might sound like just another boring business tool. But for anyone who's ever tried to coordinate 15 projects, four executive priorities, and a team of...