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Video for sales works best when it helps a buyer do something specific: understand a product, answer a question, revisit a conversation, or explain a recommendation to someone else. A generic pitch with a play button is still a generic pitch. Before you record anything, ask what will become easier after the buyer watches it....
A lot of companies used to hire a video agency for a handful of major projects each year: a launch film, a customer story, or a brand campaign. Now, those same companies also need training videos, SOPs, product explainers, onboarding modules, sales clips, internal updates, and localized versions.
That recurring work creates a different problem. Agencies still make s...
ChatGPT 5.5 can help business teams make videos faster, but it works best as a planning, writing, research, and review assistant, not as a full replacement for everything you do. GPT-5.5 Instant is the faster everyday model for script cleanup, brainstorming, or...
ATD26, the 2026 conference from the Association for Talent D...
Veo 4 has not been officially announced by Google yet, but the timeline from Veo 3 to Veo 3.1 suggests that Google is moving quickly toward AI video models with better audio, stronger visual consistency, more control, and more rel...