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Why LinkedIn Is All In on Video15 hrs

Davang Shah, VP Marketing at LinkedIn

Video’s role in B2B marketing has historically been fairly limited by the fact that target audiences for B2B campaigns tend to be very niche. You’re not just looking for people wi...

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Newsrooms Must Look Beyond Efficiencies and Risk Management in AI and Creator Strategies, Finds Global Publisher Survey15 hrs

As publishers grapple with external threats from AI search tools affecting their traffic, AI is also facing internal hurdles in newsrooms, according to a new report from FT Strategies and The World Associati...

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UK Publishers Gain Opt-Out From Google’s AI Features Following CMA Intervention2 days

The UK’s Competition and Markets Authority announced this morning it is ordering Google to give publishers the ability to opt out of their content being used in its AI search tools, without having to opt out of Google Search entirely, which i...

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CTV Publishers’ Resistance to Standardising Emerging Ad Formats is Holding Back Scale2 days

A recurring theme during this year’s upfronts was interactive and dynamic ad formats, with

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Week in Charts: Les Binet on the Impact of AI, Ofcom Finds TV-Based Podcasts Improve Fan Experience, and Breaking Do...3 days

In this week’s Week in Charts, Les Binet on the impact of AI, Ofcom finds TV-based podcasts improve fan experience, and breaking down brand safety risks in TV news.

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