Strauss Zelnick has confirmed the Grand Theft Auto 6 marketing push will look nothing like GTA V’s. Speaking to Variety after Take-Two’s May 21 earnings call, he said the campaign starts around June 21 and reflects how attention works today.
June 21, then five months to launchThe big detail is the start date. Zelnick pointed to June 21, the summer solstice, as the rou...