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Most distributors are hearing the same message from every direction: use AI or fall behind. The pressure is real, but the framing is often wrong. Adding AI is not the goal. Reducing manual work, helping your team move faster, and improving the customer experience is the goal.
Here’s the practical view, and where we believe distributors and specialty retailers should f...
A question I hear more than any other when we talk about agentic AI with customers: “Does your own team actually run this way?”
It’s a fair question. The gap between what technology companies say and how they operate is real, and anyone who’s been through a software evaluation knows it. So, I want to answer it directly.
Yes. We do.
Over the past several ...
You’ve invested in your products. You’ve invested in your brand. You’ve probably invested in the product content that supports both, specs, images, documentation, the materials your team relies on to communicate what makes your line worth carrying.
But here’s a question worth sitting with: once that content leaves your building, what actually happens to it?
The Ga...