TMO Group

The cost of getting customer service wrong is high in eCommerce. Research shows that around 40% of consumers stop buying from a brand after a poor customer service experience. With the rise of generative AI and automation, customer expectations are moving faster: shoppers now expect faster answers, more accurate order information, and support that can resolve...

Supplement shoppers rarely arrive casually at your brand website. They usually have a specific goal: better sleep, more energy, immune support, digestion, skin health, or healthier aging.

Many also arrive with skepticism. In fact, a 2025 study by Thorne found that 56% of consumers feel overwhelmed by conflicting information about dietary supplements...

According to HubSpot’s 2026 State of Marketing report, 86% of marketers now use AI tools in their workflows, yet fewer than half can demonstrate a clear ROI. Many teams are already using AI for isolated tasks such as copywriting, translation, or creative variation, but have not yet connected it to the workflows that shape campaign performance.

That is where ...

“Does this brand feel worth the price?” That is often the question users start asking when a premium website experience feels too generic, cluttered, or difficult to navigate.

Average conversion rates for premium lifestyle and fashion eCommerce typically sit around 0.8% to 1.4%, significantly lower than product categories w...

Black Friday 2025 market the fourth consecutive year with record-breaking online sales. This time, a meaningful part of the growth came from a new source: AI-assisted shopping.

Salesforce reported that AI and agents influenced 20% of global Cyber Week orders, helping shoppers through personalized product recommendations and conversational customer service. ...