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Love for pets is at an all-time high and only continues to increase. The American Pet Products Association indicates that 71% of U.S. households own a pet, while research by the Pew Research Center found that an overwhelming majority of pet owners, 97%, consider their pets part of the family to some extent.

These trends, naturally, have major implications for re...


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The word “survey” used to mean something. It was a structured and methodological way to gather insights that inform decisions. Today, that definition has been blurred. From quick pop-up ratings to automated review requests, many tools now wear the label “survey” without delivering the depth or rigor the term implies. Nowhere is this confusion more visible than in the mult...


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Spring leasing season is bringing some welcome momentum for multifamily operators as the industry works through the impact of an unusually large wave of new apartment deliveries. Leasing traffic is picking up, absorption is improving and occupancy is holding steady, which is helping many markets manage the added competition.

Concessions are still part of the pi...


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As AI-powered solutions continue to proliferate in the multifamily housing industry, operators are recognizing the limiting factor in their AI strategies: disconnected data. While multifamily does not lack for actionable metrics, the traditionally siloed structure of pricing, leasing, budgeting and maintenance systems effectively fragments property data and curtails impac...


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