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Someone wants to know which running shoe works best for flat feet. Another person is trying to figure out which bank account is actually worth opening. A marketing manager is researching which agencies specialise in retail brand strategy. They’re no longer opening Google and typing two words. They’re opening ChatGPT and having a conversation. And […]
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Trust becomes the primary ranking signal: As AI-generated content floods the web, trust, verification, accountability and human-created journalism become premium differentiators. Build proprietary data and unique content assets: The report highlights that value is concentrating around proprietary data, archives and exclusive information. Develop direct audience relationships:...
The Media Online’s weekly round-up of media business moves all in one place. This week’s BIG move Media24 launches new lifestyle platforms called News24 ALL THAT and Netwerk24 ALLES Two new comprehensive lifestyle platforms, News24 ALL THAT and ALLES on Netwerk24, have just been launched, positioning themselves as the go-to destinations for product reviews, news, […]
Every week, I speak to businesses who are worried. Sometimes panicked. It does not matter whether they run a local plumbing business, a fast‑growing Shopify store or a large, content‑led site, the question is always the same: Is Google’s new AI search going to wipe out our organic traffic? It is an understandable fear. The headlines are...
Structure your knowledge: Organise internal data, documents and customer insights so AI can easily find and use them. Create AI-readable content: Publish clear, authoritative content that directly answers customer questions. Use proprietary data: Turn call centre logs, customer feedback and internal expertise into unique AI-ready assets. Govern AI workflows: Combine AI-driven...