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Steve Sarner spent eight years at Amazon and was VP of sales at Goodreads, which means he understands something most authors don’t:

Book sales are not the point.

What Steve focuses on now is something I think more people should be talking about: not selling books, but seeding them—that is, getting them into the hands of the exact people who can tu...


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Rex Sorgatz is one of those people who has been early to everything—blogging, digital media, startups—and now AI storytelling.

We go way back to Lower East Side readings, when I quickly discovered that he was surrounded by people building the future before I really understood what that meant.

This conversation is about AI and publishing, but not in the w...


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Charlie Hoehn worked for Tim Ferriss for years and got the job in a way Tim has actually written about (worth the click). Then he spent a decade watching publishing promise everything and deliver almost nothing, until he built Author Inc to fix it.

Most people in my ...


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I was a snob about AI in publishing. I'll just say it. When companies started popping up in late 2022 promising to use AI to write books, I had the same reaction I once had to self publishing when I was still in the traditional world: I want nothing to do with these people. Dan Curran has made me reconsider—some of it, anyway. Not because he ...


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