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Title of The Better Fundraising Company: "Better Fundraising | Increase Your Fundraising Capacity"
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I was talking the other day with a smaller nonprofit who really wants to grow.
They have a few hundred donors, and are doing good work, but they want to increase their impact.
They currently do one main event a year, do a couple of mailings, and a handful of emails. They’re thinking about doing “vision meetings” to meet new people, and community events to ...
I just returned from the always-excellent GiveCon with a fun story to tell you. It’s a great example of how small nonprofits often underestimate their donors.
A man named Jon and I were chatting, and we got to talking about the small nonprofit he serves (they have about 160 acti...
Sometimes when an organization isn’t raising as much as they used to, or they’re sending out a bunch of fundraising and it’s not working as well as they hoped, the specter of “donor fatigue” creeps out like a layer of cold air at everyone’s feet.
Everyone suddenly feels a little less comfortable.
“We may be experiencing donor fatigue,” the nonprofit tells ...
If you’re a fundraiser whose appeals have to wind their way through four (or six, or eight) reviewers before they go out the door, you’re allowed to push back. In fact, you should. Here’s the case to make.
You were hired to do two things (well you were probably hired to do lots of things but there are two main things you were hired to do in regard to this):...
If you’ve ever written a fundraising piece you knew was going to work, only to have someone in the room say “this is too emotional” – I feel you.
And I want to give you a couple tools to help you get your great fundraising approved.
Because what has happened to you is pretty common: a Fundraiser drafts an appeal that’s vivid, urgent, and emotionally honest...