Super Library Marketing: Practical Tips and Ideas for Library Promotion

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#LibraryMarketingShow, episode 338

More libraries are receiving Instagram collaboration requests. But figuring out which partnerships make sense isn’t always easy.

Some collaborations can expand your reach and strengthen com...

Photo courtesy Cincinnati and Hamilton County Public Library

In this post, you will learn:

Emotion drives action. People are more likely to act on your library marketing if it makes them feel som...

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#LibraryMarketingShow, episode 337

There’s something that should feel completely obvious about libraries. But lately, it almost feels radical to say out loud: libraries are book experts.

Libraries build trus...

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#LibraryMarketingShow, episode 336

A new study suggests that kids are reading less. And while that trend is concerning, it also creates an important opportunity for libraries!

At a time when families, educators, and communit...

Photo courtesy Cincinnati & Hamilton County Public Library

This is the last of a three-part series on branding for libraries. We’ve explored what branding really means in a lib...