Streaming Media

Even as more big league sports events become tentpole streaming events like Christmas Day NFL games on Netflix, NBA playoffs on Prime, or the Olympics on Peacock, these big-ticket matches are happening on premium platforms paying ultra-premium prices to license them. But can streaming also provide a launching pad for niche events and middle- and lower-tier leagues with passionat...

Driving viewership and attention for new and niche sports streaming requires deploying alternative strategies for building buzz, visibility, and must-see excitement. Bulldog DM founder & CEO John Petrocelli explains how the recently launched Beach Football League achieved liftoff for the sport and its live-streamed experiences, leveraging social and celebrity involvement and cho...

A new Accenture survey, "Reinvent for growth, the signals shaping media's next chapter" finds streaming slipping compared to social and gaming in battle for viewer eyeballs, and AI rising for production and post at diversified tech platforms.

The World Cup will show that scale today is not built in one place: It's built through a 360-degree approach to fan engagement that connects live moments, always-on content, and measurable commercial outcomes.

At the end of the day, brands want to know their media investments are working. Not just the number of impressions served, but that those impressions drove the outcomes they care about. That requires the ability to plan, buy, optimize, and measure across publishers. When those capabilities exist, the industry can deliver what clients are demanding and guarantee it.