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Publishers have been told for years that personalization is the answer to declining engagement and the fight for loyal relationships, yet 84% admit they’re still running generic campaigns. According to


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Globally, users of digital media are increasingly locked into a handful of operating systems, app stores, and communication platforms. Most of us must choose between Apple, Windows, or Android. All of these are owned by American tech giants.

Much of private and government IT infrastructure – websites, mobile banking, nearly anything online you can think of – uses cl...


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The creator industry is maturing with its own middle class emerging. The Creator Economy Report highlighted that over the last year,


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Publishers today are not chasing raw traffic that might not translate to meaningful revenue, but are looking for sustainable monetisation strategies.

In 2026, programmatic advertising is estimated to account for 90% of global digital ad spend, which is projected to cross almost


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