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I recently participated in a virtual roundtable on non-dues revenue.
A few things that WEREN’T working:
Launching a product based on the HIPO (highest influence person’s opinion, aka “the board thinks this is a great idea”) Launching a product that solves a problem without first testing whether it’s a problem worth solving (the problem in questions was a real<...Climate Action for Associations (CAFA) has JUST launched the first global, live benchmarking sustainability survey for membership organizations.
The CAFATracker shows what associations are doing in comparison to others surveyed and provides a real-...
I recently had the opportunity to contribute to The Hidden Science Behind Membership Renewals: Insights from Industry Experts, an ebook compiled by Jay Daughtry for Protech.
Jay and I talked about:
Why it’s often more useful to benchmark against your...A question has been popping up in the association community with increasing frequency: “Is AI going to kill our online community?”
This is a scary proposition, because whether it’s an owned platform like Higher Logic or Breezio or a public platform like Meta or LinkedIn, associations have poured resources into online communities in the past decade.
...