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Who Is Gen Alpha and Why Should Marketers Care?

Generation Alpha, the cohort born beginning in 2010, is quickly becoming a major influence on consumer markets. The oldest members are already entering their teenage years, and the generation is projected...


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The 2026 midterms are coming up fast, and the advertising landscape is about to get crowded. AdImpact projects that political ad spending will hit $10.8 billion in 2025–2026


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Marketers pour billions of dollars into massive, nationwide advertising campaigns every year. Teams spend months polishing the messaging, selecting the p...


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