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The deal aligns with Snap’s push to compete Meta and Apple in the artificial intelligence wearables market.
The app is expanding its user base and ad business in the region, and currently has more than 250 million monthly active users there.
The app is partnering with Sundance Institute to help train the next generation of filmmakers on how to create a short-form narrative series.
Updates include soccer-themed calling effects, stickers and updated icons to encourage fans to engage on the app during the games.
The artificial intelligence-powered bot is designed to help creators by answering their questions and providing insights via the messaging interface.