Following Socialinsider Blog: Social media marketing insights and industry tips's news feed is very easy. Subscribe using the "follow" button on the top right and if you want to, choose the updates by topic or tag.
We will deliver them to your inbox, your phone, or you can use follow.it like your own online RSS reader. You can unsubscribe whenever you want with one click.
Keep up to date with Socialinsider Blog: Social media marketing insights and industry tips!
Socialinsider Blog: Social media marketing insights and industry tips: Social media analytics and benchmarking tools | Socialinsider
Is this your feed? Claim it!
After months of balancing product glow-ups with Meta’s ever-moving goalposts, we’re shipping the kind of updates that should make your day-to-day work feel lighter:
a refreshed dashboard experience (yes, the redesign is here)new reports (cleaner and more executive-friendly)…and a heads-up on the next wave of Meta changes that will affec...
If there's one thing I've learned from digging into the Socialinsider data, it's that social media algorithms don't play by the same rules. Each platform has its own logic, its own favorite formats, its own definition of what actually deserves to be seen. A posting strategy that's working beautifully on Instagram can fall completely flat on Facebook — not because the content ...
I remember looking at one of our posts and feeling convinced it was a success. The reach was high, likes were pouring in, and the engagement rate looked solid. On paper, everything said: this worked.
But then I looked closer. Almost no shares. Very few saves. Barely any profile visits. People saw the content, interacted for a second, and moved on.
That’s when I re...
I was mapping out a new campaign the other day and happily plugged in KPIs like conversion rate, sign-ups, and all the ’serious’ metrics. Halfway through, it hit me: the campaign goal was engagement. Why on earth was I measuring conversions?
If the real aim is to spark conversations, I should be tracking comments, shares, saves, and the stuff that actually shows p...
Social media managers make hundreds of decisions every month.
Which content formats deserve more investment? Which platforms are actually driving engagement? Which competitors are setting the pace in your niche?
Without reliable data, most of those decisions turn into guesswork.
That’s exactly the challenge our senior social media manager,