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In simple situations with obvious metrics, transparency earns trust. Voting, for example, benefits from audit trails and inspectability.

But transparency can also undermine trust. Walking through the typical restaurant kitchen on the way to dinner probably won’t increase the typical diner’s trust in the experience. The restaurant isn’t hiding anything; it’s just tha...


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We evolved words on top of our primordial ability to have feelings.

Words allow us to be specific, to understand a situation more completely and to teach.

Our hunches and feelings still matter, but professionals choose to be able to talk about their work.

Learn the words and then make the choice to use them.


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Paul McGowan makes stereos. To paraphrase his insight: The musicality isn’t a feature you add to an amplifier. It’s what’s left when you stop ruining it.

To expand: Customer delight isn’t something we add to our projects. It’s what’s left if we don’t ruin it.

Curiosity isn’t ...


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Even if you’re not applying, this thought experiment gives a glimpse into how the world is about to be rewired.

The top 10 most selective colleges in the US admit about 5% of those who apply. They’re not selling education as much as a label, a rare chance for someone to slot themselves into a category in our economic and cultural hierarchy.

If all the famo...


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Any gathering of more than two people involves compromise.

Embracing this fact actually increases the utility of the event. It’s a trap to commit to making it perfect for everyone–we end up sacrificing what the event could be and creating mediocrity instead.

A surprise party might be designed to make the host feel good, or perhaps to create a memorable mo...


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