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Boomerang Kids In China
Full-time “full-time children” is a real 2026 trend Value young buyers are frugal and choosy RED where this generation researches everything Boomerang kids, or young adults who move back in with their parents, are a growing trend in China due to economic and cultural factors. Over one-third of recent graduates continue to live with their...

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Vitamins and Health Supplements Market in China
$26B China dietary supplements market in 2024 +10%/yr growth toward ~$47B by 2030 Online Tmall and JD lead, cross-border is strong In Western countries vitamins and dietary supplements (VDS) is a product category difficult to define but, in China, there are 27 functions characterizing VDS. In 2022, Chinese consumers spend 4.7 billion USD on health...

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The Apps Wealthy Chinese Buyers Actually Use
If you sell something expensive in China, you have one real question: where do rich people actually spend their screen time? Get this wrong and your luxury product is advertised to people who will never buy it. The apps wealthy Chinese use are not always the ones with the most users. They are the ones...

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Create the Best WeChat Marketing Strategy for Your Brand
1.3B+ monthly WeChat users in 2026 All-in-one chat, content, mini-program shop and pay #1 trust the app buyers check before they believe you WeChat, the most popular messaging app in China with 1.26 billion active users as of 2022, provides great marketing opportunities for foreign brands. Its success relies on the fact that Wechat was able...

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How to Find and Use the Right Influencers in China
Everyone wants a list of the top Chinese influencers. We used to keep one. Then we watched brands take that list, spend a fortune on the biggest names, and get nothing back. So here is the harder truth: the name on the list does not matter. The fit does. A creator with 30,000 followers who...

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