Salesforce Ben

Connections, Salesforce’s flagship marketing conference, is back for 2026 and promises a wealth of new updates and features for marketers all across the ecosystem. 

This year, it is perhaps no surprise that

For many years, the Salesforce MVP title has been one of the ecosystem’s most recognized forms of community recognition. Whether through answering questions online, leading user groups, organizing events, speaking at conferences, creating content, or mentoring others, MVPs have often been among the community’s most visible contributors.

As the Salesforce ecosystem h...

The Salesforce Admin role has never stood still. But in 2026, it feels as though the pace of change has accelerated faster than ever before.

This year’s SF Ben Salesforce Admin Survey gathered responses from more than 1,10...

I recently wrote an article that talked about why you shouldn’t be vibe coding Flows in Salesforce. Flow is designed to be a point-and-click tool, and while it is possible to write a Flow’s XML file, it doesn’t make sense to.

Salesforce has signed a definitive agreement to acquire the composable content company Contentful for an undisclosed amount. 

This acquisition is Salesforce’s third major acquisition this year, and will f...