Rothman PPC

A good Google Ads campaign for a local business should feel consistent.

Not perfect. Not magical. Not “every single day is amazing and the phone never stops ringing.”

That’s not real life.

But over time, when the campaign is...

One question that comes up a lot in Google Ads accounts is when something deserves its own campaign.

Sometimes the answer is obvious. If you have a new location, that usually deserves its own campaign. If you want to run a totally different schedule, that can require a separate campaign. If you want to ...

I recently ran a landing page experiment for a long-time Google Ads client in the real estate industry, and I think the results are worth talking about.

This was not one of those situations where we took over a disaster account, fixed a bunch of obvious problems, and then results improved. Those situat...

A lot of agencies have a hole in their arsenal when it comes to Google Ads.

They might be great at social media, branding, websites, creative, traditional media, television ads, print ads, strategy, or whatever else they do for their clients. They may even be a full-service agency that does a little bit of ...

Another month is in the books for the personal injury Google Ads program at Rothman PPC.

April was a very normal, consistent, solid month.

And in the personal injury world, normal and consistent is a beautiful thing.

The ...