Reverbal Communications

Stop Thinking About Persuasion. Start With The Bedrock Approach.

Democratic campaigns tend to organize around two goals: persuasion and turnout.

Persuasion is about convincing undecided or soft voters to support your candidate. Turnout is about getting your existing supporters to actually show up and vote.
Both matter.

But I want to make the case that b...

“Every day that we are not adopting this stuff, the other side is moving faster. And I think ultimately that’s going to translate into votes.” — Jack Welty

This is the first ...