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After successfully upgrading its point of sale and kitchen display tech, Dave’s is waiting for other tech to mature, the brand’s chief technology officer said.

Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.

The time-limited value play could help the chain reach consumers through a new channel at a moment when QSR pizza is generally stagnant.

The parent company of the two restaurant chains said its strategy has not changed since CEO Mike Burns left to take over Cafe Rio’s leadership.

The juice brand, which has 100 company-owned locations and a robust consumer packaged goods business, will add this channel to expand into high-density areas.