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Title: Small Business Marketing Ideas: Psychological Marketing Tactics
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(This is an unedited transcript)
Notice something strange when you tell a story?
People are always waiting for you to finish because they want to know the point of the story. This subtle curiosity level gives us an advantage. It means that we can play director and change the path of the story.
Every story seems to have a predefine...
When I was younger, I could easily get myself into quite a few friendly arguments.
Like everybody, I have opinions, and some of them are stronger than others.
The biggest problem with an opinion is that it is almost never tied to facts. You would think that facts would convince people otherwise, but they don't seem to matter at all — w...
When we started, we didn't have groups, or group consulting. I worked with individuals like you do, and then with companies, but each and every trip was time spent on meetings and more meetings. I can tell you right away that if you get rid of meetings, and Zoom and all of that nonsense, you and the client will have more time and get work done. Then have time to sp...
Imagine that you're a super fan of Bruce Springsteen.
You've got every one of his albums, know all his songs, and you've eagerly waited for the day when you could go and see him live in concert. Then you hear that Bruce Springsteen is coming to town.'
At this point, it's not even a decision, is it? You buy the ticket, and then it's a ...
In Part Two: Let's look at— How the information is positioned.
Take, for example, the story of a store owner.
Having managed several stores over the years, he wanted to write a book that would help other store owners avoid theft.
According to current statistics (