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An event is not news just because it is happening.
That is where many event press releases go wrong. A company hosts a workshop, fundraiser, grand opening, conference, panel, or product demo and sends out a release that basically says, “Please come.”
That is an invita...
A good partnership gives you more than a relationship. It gives you a story.
That story may be a new product, a shared service, a community effort, a research project, or a distribution agreement. The mistake many businesses make is treating a partnership announcement as a formality: “Company A partners … ...
Not every business update deserves a press release.
That may sound odd coming from someone who believes in press releases. But it’s true. A release works best when there is real news: something timely, useful, relevant, or interesting to people outside your company.
T...
Small businesses usually cannot outspend bigger brands.
That’s the bad news.
The good news? You don’t have to.
A bigger competitor may have a larger ad budget, a bigger team, and more name recognition. But PR is not advertising. ...
Startups have a credibility problem.
That is not an insult. It is just the reality of being new.
You may have a strong product, a smart team, early customers, and a real reason to exist. But from the outside, most people do not know that yet. Reporters do not know you....