Paciolan

Recurring Giving Activation The University of Houston launched a celebration campaign of 80 years of Houston Athletics, and implemented the new Recurring Giving feature as part of the campaign. They drove patrons directly from a SIDEARM splash page when visiting uhcougars.com that directs customers directly with an $80 recurring option pre-populated to simplify the donation flow...

Digital Access Pass via My Account North Carolina enhanced their student game day experience by making the digital access pass available for download via the My Account page, meaning pass holders no longer needed to search for an email or request a reissue to download their pass for the year. For more information, please reach out to your eCommerce Operations Specialist, Client ...

Mother's Day Campaign Festival of Arts used a targeted multi-step Mother's Day campaign in Eloqua to reach non-purchasers for the 2026 Pageant of the Masters season. Fine art imagery paired with the headline "She's A Work of Art — Treat Her Like One" directly connected the live art experience to the sentiment of the holiday. The final send split to serve a fresh version to non-o...

A study of 10 live event advertisers comparing video and non-video campaigns to measure the impact on CPA, ROAS, CTR, and Engagement Rate. The findings highlight how video content can drive stronger engagement and more efficient ticket sales performance.

The off-season may feel quieter, but for marketers, it’s often one of the most important times of the year. Summer creates an opportunity to step back, evaluate what worked, and build the foundation for a stronger season ahead. From cleaning up data and reviewing past performance to refining automation and planning fan/patron communications, the work done now can make a major im...