NoCowboys Blog

In the middle of the four week Level 4 lockdown, I, like everyone else around New Zealand, have had to confront the element of time in this new but temporary reality. I work at home as it is, so work has not been a problem, or should I say, a huge readjustment. After many conversations with Kiwis who are not working, I’ve been lifted and comforted by their energy and ...

AI Search has changed the parameters for both consumers and businesses in the one marketplace where nearly all business is transacted. Traditional reliance on websites and SEO is waning and business owners need to ensure they do not slip through the cracks as end users move from search and click to ask and decide. This may be a sea change that has overturned what we knew and ...

For the first time we are witnessing a truly unique event that is affecting the whole world – a pandemic that is incredibly infectious and has altered the way that human beings conduct their lives, business and behaviour. Like other catastrophic events, we see the very best of people, and the very worst. Unfortunately – while we may be the dominant species on this pla...

For the past few months the dominant global conversation has been about the coronavirus (Covid-19), and while cool, rational, and informed heads should prevail to provide responses and strategies, the absolute opposite is true. Depending on what you read, or watch, we are headed for an armageddon, the likes of which we have never seen. Not only is that absolutely ludi...

Online reviews, online reputation marketing. referrals, testimonials. More than ever before we rely on the verified reviews of others to help guide the purchasing decisions we make and the choices we consider before engaging a business. I have been thinking a lot recently about the nature of referrals and the huge impact they make on our lives.

In tru...