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Salesforce Marketing Cloud (SFMC) was built for a different era of marketing, one where relational databases, SQL-driven segmentation, and batch-driven journeys were the gold standard. For years, it delivered exactly what enterprises needed: a robust system of record extended into marketing execution.
But marketing in 2026 demands something fundamentally different. ...
Segmentation is the first step of any campaign. It also tends to be one of the most repetitive. Marketers spend time navigating menus, configuring events, and rebuilding rules every time a campaign idea evolves. Even the AI-based segmentation tools available today only work in single shots, so refining a segment means starting over.
That repetition adds up. Campaign...
The top marketing automation platforms in 2026 focus on stack consolidation and agentic AI in marketing. Expect to prioritize total cost of ownership, omnichannel unified control, and autonomous workflows that tie directly to revenue. Platforms like Netcore, HubSpot, Klaviyo, ActiveCampaign, Brevo, and Salesforce lead the charge of AI-powered marketing automation.
...Across WhatsApp, Email, SMS/RCS, and Apps, financial services brands have built a multi-channel reach; what most haven’t built is the architecture to carry the journey through
There is a number that sits quietly in every banking and financial services marketing review, one row below the metrics that get celebrated.
Open rates above 9...