Net Influencer

May 2026’s independent creator rankings on TikTok Shop arrive with a new #1, two first–time entries in the top three, and all ten positions clearing $1 million in revenue for the first time in the series. Five of April’s ten creators are absent. Here is the full countdown.

Joy Tang spent seven years building machine learning systems that bought and sold financial instruments in milliseconds. She left to build a company around a behavior she says is easier to model: how people buy from creators.

If 10,000 people see a piece of cont...

In marketing circles, the word “influencer” has a reputation problem. Not just with consumers, but with the people building the courses meant to prepare the next generation of brand professionals for the space. Dr. Jacob Hiler has been in both roles, and his verdict on the word i...

Brands that underperform in Influencer Marketing rarely have a creator problem. More often, the obstacle is structural, buried inside their own approval processes, brief requirements, and reluctance to surrender brand voice to the people audiences actually trust.

Bradley H...

Moburst, a mobile-first digital marketing agency, has appointed Melissa Gruhin as Vice President of Creative.

Gruhin brings more than a decade of experience in creative strategy, content development, and digital execution, with work spanning entertainmen...