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The Growing Value of Aston Villa’s Front of Shirt From a previous Fan Advisory Board meeting when MOMS asked the then Business President Chris Heck where he saw Villa’s position in the sponsorship market place considering the supposed Big Six’s position. He stated the focus was very much on establishing Villa as above the rest […]
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How a 5% Rise Became 46% While basking in the glory of the best Aston Villa season in a generation, the issue of ticket prices and increases is back, like a Premier League Groundhog Day. 5% seems to be the magic number for Villa, as season tickets, match-by-match tickets, and Champions League tickets are all […]
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The Hidden Cost of Squad Building – Aston Villa’s Increasing Agent Fee Spend Transfer net spend of the season is often quoted for shaping narratives and opinion. Yet agent fees are rarely mentioned, despite being excluded from net spend calculations altogether. For Aston Villa in 2025/26, agent fees were actually higher than the club’s reported […]
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The 10-Year Anniversary of Aston Villa’s Nightmare On 2 June 2016, Aston Villa appointed Roberto Di Matteo as the man to get them out of the Championship. Ten years on, Aston Villa have just won the Europa League and have played in the Champions League. Spoiler: the Italian ex-Chelsea player had nothing to do with […]
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2025-26 Villa Season Debrief The season is done. The trophy is in the cabinet. The top-four finish bought both Champions League football next season and sizeable prize money. And now with the confetti swept and the open-top bus parked, it’s time for an honest debrief of the season. This week’s episode of the My Old […]
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