Mulberry Tree Breakfast Cereals

The granola sitting on your breakfast buffet table this morning was not chosen by your guest. In most properties, it arrived through a supplier relationship that predates the current GM, or it was selected once and never revisited. Your guest, however, made a different kind of choice this morning. They walked past a cafe on their way to the hotel, or they sat in one yesterday...

Every new SKU faces the same first question in a distributor’s operation. Does it earn its place? Not whether the product is good. That comes later. The question is whether the format is operationally sound.

For bulk catering granola, the format answers that question at every point in the chain. It fits the warehouse efficiently. Behaves on the truck. And contributes m...

There is a container of granola on your breakfast table. It has been there for a long time. It arrives on schedule, it portions predictably, your kitchen team knows where it fits in the setup, and you have not thought about it for months, possibly longer. Nobody has complained. A few guests have helped themselves to a second scoop. The product is doing what a product on a bre...

You’ve looked at the Mulberry Tree website. You’ve seen the wholesale granola prices and the bulk catering format. You know any operator in your territory can find that same website and order the same granola you’d be carrying. Your instinct says this manufacturer is competing with you. Before you move on, it’s worth testing that instinct against what actually happens when fo...

If you carry granola, you have cafe accounts serving acai bowls. The category has grown steadily in Australian foodservice over the past five years, and you probably have a granola line that nominally covers it. But covering a category and performing in it are not the same thing. The acai bowl places specific technical demands on a granola that most products do not meet, and ...