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Pressure is mounting for news media brands across Europe to deliver sustainable revenue growth, but so is the pace of opportunity. In the AI era, audience behavior is shifting, traffic is becoming less predictable, and the margin for error is shrinking. Subscription strategies are under increasing scrutiny, and the publishers pulling ahead are not just building strong product...


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By: Ignaz van Hasselt | Bio

The pricing blind spot

Most pricing discussions in publishing begin with the same question: “How much can we increase the...


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Read More insights Download Mather's Q1 2026 Audience & Subscription Benchmarking ReportREAD MOREThe State of German News Media Audiences: Download the April 2...

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Read More insights The State of German News Media Audiences: Download the April 2026 Benchmark InsightsREAD MOREDownload Mather's News Media Audience Benchmarks (...

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Read More insights Download Mather's News Media Audience Benchmarks (January 2026)READ MOREDownload Mather's News Media Audience Benchmarks (March 20...

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