Following Madison Logic's news feed is very easy. Subscribe using the "follow" button on the top right and if you want to, choose the updates by topic or tag.
We will deliver them to your inbox, your phone, or you can use follow.it like your own online RSS reader. You can unsubscribe whenever you want with one click.
Keep up to date with Madison Logic!
Madison Logic: Account-Based Marketing Platform Solutions | Madison Logic
Is this your feed? Claim it!
The SaaS model changed everything about how companies buy and use technology. For B2B marketers, it lowered the barrier to entry, democratized access to sophisticated tools, and made it easier than ever to spin up a campaign, run a report, or manage a pipeline.
For a long time, that was enough.
As artificial intelligence (AI)...
With 75% of companies using a multi-touch attribution model to measure performance, the shift away from simplistic, single-touch views is undeniable. For B2B marketers, however, the real challenge isn’t just adopting a new...
Ask a B2B marketer what they’d fix about how their team measures pipeline impact, and you’ll get a long answer. Not because they don’t care about measurement, but because they care deeply and know exactly what’s broken.
As part of our
In this interview with Demand Gen Report, Madison Logic CEO Keith Turco shares his perspective on how AI’s impact on SaaS and go-to-market strategy, data qualit...
You’ve heard the narrative: in a privacy-first, cookieless marketing world, third-party data is dead. But this oversimplification misses a critical point: relying only on first-party data means you are missing out on most of the res...