M+R

Last year marked a dramatic shift: For the first time in history, social media became the most popular mode of news consumption in America. According to a Reuters Institute analysis, social media overtook both TV news and...

For years, nonprofit marketers were told that better targeting was the key to strong performance. Build smarter segments. Refine your lookalikes. Narrow in on the exact right audience. And for a long time, that was true.

But platforms are changing — quickly. And the biggest shift happening right now is this: Creative is becoming a stronger performance driver...

If you’ve seen Everything Everywhere All At Once — or you’re an overthinker like me — the concept may be familiar: in a chaotic world, even the smallest decision can set off a chain reaction with major consequences. There are so many possibilities and paths we can take in life — but which ones actually lead to the best results?

The same can be said...

Last year, we predicted that by this time Google would have fully shifted to an AI-first experience and ChatGPT would r...