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Title of Long-john: "Long John - Daily Magazine About Denim & Authentic Products"

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AVANT Presents Volume II Of Eric Maggiori’s Collection
AVANT: Eric Maggiori Collection Volume II

The new AVANT book has arrived, offering an even deeper look into the remarkable archive of Eric Maggiori. This Volume II follows the highly successful first edition, rele...


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The Lab Presents: 4 Denim Cleaning Myths And Their Solutions!
The Lab Denim Care Products

The Lab knows exactly how to care for your jeans, and why proper cleaning matters. In a world full of denim myths, treating your jeans the right way can make all the difference.

From fr...


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L’Usine Bleue Brings Timeless Quality French Workwear Styles
L’Usine Bleue: How It All Started

L’Usine Bleue began when founder Vincent Tallec decided it was time for a new direction in life. While searching for inspiration, he rediscovered an old Guernsey sweater hidden away in his closet. A garment that instantly reconnected him with his French roots and the timeless workwear traditions he grew up with.


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5 Design Elements That Aren’t Standard On A Pair Of Jeans Anymore
Design Elements That Disappeared

Denim has continuously evolved over the past 150 years. What originally started as pure workwear for miners, railroad workers, cowboys, and laborers slowly transformed into a global fashion essential. Along the way, countless design elements disappeared as jeans became more streamlined, mass-produced, and trend-driven.

Many of the...


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My First Pair Of Red Wing Shoes: 875 Moc Toe Boots
The First: 15 Years, 15 Highlights

Fifteen years ago, I started something small, fueled by curiosity, passion, and a love for denim. What began in 2011 as a simple, passion-driven blog has grown into Long John, an internationally recognized voice in the denim world, covering stories, innovations, and people shaping this incredible industry.

To mark this ...


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