Lilach Bullock

For businesses large and small, crime remains a major threat, and knowing how to protect your business from crime has never been more important. Billions are lost every year as a direct result of criminal activity, and as companies find new ways of protecting themselves, criminals find new tactics to exploit them.

In this blog post I am going to walk you through how to build an AI marketing strategy in 2026 that holds up in the real world, not the version where you bolt three tools onto a broken plan and hope. I have built this for my own business and for clients, and the difference between the ones that work and the ones that waste a year is almost never the tools. It is the strategy ...

In this blog post I am going to walk you through the AI marketing mistakes I see businesses make most, the ones quietly costing them time, money, and trust, and exactly how to avoid each one. Not the theoretical list. The real one, pulled from auditing businesses every month and from the things I got wrong on my own site first.

Here is the pattern I keep seeing. Peopl...

In this blog post I am going to walk you through how to choose between an AI marketing consultant vs agency vs building it in-house, using the real trade-offs, not the brochure version. I have sat on all three sides of this. I have been the agency. I have been the in-house hire. And right now I am the independent consultant doing AI implementation for a small number of busine...

Week 11 of the rebuild-in-public. The single most satisfying thing I've done since Week 1: I went back into the graveyard of pages I buried to save this site, and I dug out the 786 that should never have been in there. Including the bit where I realised my own clever fix had been quietly burying good content for months.

In this blog post I'm going to walk you through ...