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Meta Advertiser Field Notes
Weekly observations from inside Meta ads
This week’s updates cover a couple of custom audience exclusion changes, a new audience control for app advertisers, and what may be the end of page like ads.
Hands-on with Customer Lifecycle Strategy “Legal and operational” custom ...What you do with default conversion reporting is what separates good advertisers from bad ones.
What do your results actually mean? How many of those results come from click-through, engage-through, and view-through attribution settings? How many came from the first reported conversion, and how many came from multiple actions by the same customers?
...I just had back-to-back calls with advertisers who were thrown by this, and I know they’re not alone.
Meta made some changes related to Leads campaigns recently that are creating lots of confusion.
The ProblemWhen you create a campaign with the Leads objective, the default conversion location is now
Meta Advertiser Field Notes
Weekly observations from inside Meta ads
This week’s updates cover a mix of useful reporting additions, early movement from ChatGPT ads, and a couple of new Meta ad creation options that are worth watching.
A new Grouping reporting feature Conversions campaigns coming to C...Meta advertising best practices today look nothing like what they did a few years ago. It’s obvious that most agencies and advertisers have struggled to keep up.
In some cases, it’s because they’re trying to apply strategies that were relevant years ago but aren’t now. In others, they’re confused because of conflicting information shouted on the internet. More often th...