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Site title: Jason's Blog

Publisher:  jmcneal
Message frequency:  0.17 / day

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Not, how much do you think they will give.

Not, how much capacity they have to give.

Instead:  if you are willing to be on the hook for the responsibility (if they say “yes”) and the disappointment (if they say, “no”), how much will you invite them to give?

And yes, I agree with Seth Godin (who inspired this post,


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Recently, our family went on vacation and stayed at a VRBO house.  Over the course of our week there, my wife and I realized we need a new mattress on our bed at home.

After sleeping deeply and soundly for a few nights, we both woke up one day during the vacation and said to each other, “we need a new mattress.”  As most everyone knows, buying a new mattress ...


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If only we had more generous donors.

If only our board members were more engaged.

If only we had the resources to hire one more gift officer.

If only we had a better CRM.

If only our CEO was more involved with our donors.

If only our internal communications were more consistent.

“If only” statements typically derail our organizations ...


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A nonprofit CEO recently gave an update to their governing board on the organization’s strategic plan.

The plan contains 4 pillars or broad, directional statements with a number of more specific goals associated with each of the pillars.

As the CEO provided the brief update, she pointed out a goal under one of the pillars and said, “we are doing well here – we a...


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It’s not uncommon for donors to have multiple, specific criteria for establishing their named scholarship fund.  They might even say during the process, “we’ve thought a great deal about this, and we know what we want.”

They proceed to describe a scholarship fund that could only be awarded to a diminishing number of students enrolled today, or a scholarship fund t...


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