It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of the curve by knowing the best on-page content formats for AI as verified by research? I pored over results from the new HubSpot State of AEO 2026 report and Wix Studio’s AI Search Lab research on most-cited content types to f...
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There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends worth pursuing. But the leaders running real businesses are increasingly asking the right questions. How do I make my people be...
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen — and it’s not backlinks. It’s citations. The role of citations i...
A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot...
Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that I saw in Houston.
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