In May 2026, The Ordinary turned an avocado into a “100% Natural Glow Enhancing Vitality Orb” and priced it at $305.90. A banana became an “All-Natural Magical Energy-Boosting Bar”; other ordinary groceries were reframed with the same exaggerated beauty language. The campaign, Markup Marché, was created to expose how easily everyday products can appear more valuable when...
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