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WSL Football has partnered with Airbnb in a multi-year agreement, establishing the platform as the league’s official accommodation and unique experiences partner.

To mark the collaboration, the partners have launched a £1m Player Accommodation Fund to support players relocating during the summer and winter transfer windows over the next three...


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TNT Sports has partnered with public service broadcaster Channel 5 to deliver free to air coverage of the Glasgow 2026 Commonwealth Games.

Under the agreement, Channel 5 has become the exclusive English language free-to air partner for the event in the UK, broadcasting daily highlights of the Games, which are scheduled to take place from 23rd...


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The Scottish FA has agreed a five-year partnership with soft drinks brand Pepsi MAX.

Under the terms of the agreement, Pepsi MAX has become the official soft drinks partner of the Scotland men’s and women’s national teams through to 30th July 2030. The agreement has also secured pourage rights for Pepsi MAX at Barclays Hampden, ensuring a bran...


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Explore the Report

The Horse Racing Audience Opportunity sets out the scale of racing’s global growth potential – and the actions required to unlock it.

View the full report


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England Rugby and Defender have launched a new financial bursary to support young players on their development pathway.

The Defender Breakthrough Bursary will launch, providing £20k in its first year to support up to 20 athletes. The initiative is designed to assist under-16 to under-18 players within Premiership Rugby academies and girls in t...


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