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Shelby Ann Bell is from Wagner, South Carolina — population: less than 600. When she started creating content in 2021, using mass products wasn’t solely a matter of affordability, but also of access. There was a grocery store and a Dollar General in her town, but no other retailers. That was where she first became interested in beauty.
By the time Bell began to crea...
In this week’s Luxury Briefing, a look at recent AI-focused moves by Macy’s and ways luxury brands are edging into AI styling to sell head-to-toe looks. Also, a check-in with Launchmetrics CEO Michael Jais on how LLMs are changing data tracking for fashion campaigns. Finally, executive moves at OTB, and news to know from PVH, Kering and Rent the Runway. For tips or commen...
Nest New York is bringing its layerable fragrances to the U.K., as prestige and mass beauty brands alike lean into the commercial scent-wardrobe opportunity.
The New York-based fragrance brand, founded in 2008 by Laura Slatkin, is expanding its U.K. presence this month through e-tailer Cult Beauty, department stores Harrods and Selfridges, and specialty retailer Jo...