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Donor stewardship is more important than ever. In 2025, while nonprofits on average raised more funds, the average donor retention rate dipped to just 18.1%. That means that any increase in funds raised may be tenuous and liable to disappear at any time unless...


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I get to work in many capital campaigns. And one of the questions people always ask me is: Do we really have to do a planning study?

My answer: yes.

You and the board have been working, dreaming, scheming, and designing. You are sold on your vision. Excited. And ready to make it a reality.

But none of your donors know. And if you ask...


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