FUJI X WEEKLY

If Fujifilm wanted to, they could do something really cool, that would be a massive sales success. The perfect time for them to do this is now, or really beginning two or three years ago and continuing at least a little while into the future; however, the ideal opportunity won’t last forever. Trends change, paradigms shift. Right now, though, is really good. What is ...

There’s a feature on most Fujifilm cameras that few use—you might not be aware that it even exists—called Advanced Filters. Fujifilm introduced Advanced Filters in 2013 with the X100S and X20. With the exception of a few early models, your Fujifilm X-series camera has Advanced Filters (however, GFX models does not ...

We’re in uncharted waters. Fujifilm has never waited until beyond May to announce at least one X-series or GFX model. Typically, the first half of the year is busy, with at least one and oftentimes two new cameras. For example, last year Fujifilm announced the GFX100RF in March and the

About a month-and-a-half ago, Dan Allen sent a Recipe for me to try. It was based on Provia and was specifically intended for spring blossoms, so he called it Spring Provia. When I had the op...

Early this year Fujifilm asked if I would make a brand-new Film Simulation Recipe to be unveiled at Fujikina Copenhagen. I created three Recipes that I thought could be good candidates, but only one would be selected to be the very first Fujifilm Recipe to be introduced at a ...