Find Your Influence

Written by: Erin Brothers Social media has completely changed the way people connect, advocate, and create change. Small voices are uplifted, reaching global audiences to build communities and spark change. Platforms like TikTok, Instagram, and X have leveled the playing field, making activism more accessible than ever. Some of the biggest movements of this generation ...

Written by: Maggie Sweetman For years, influencer marketing was built on a simple assumption: bigger audiences meant bigger impact. Brands prioritized partnering with celebrities, mainstream creators, and influencers with millions of followers in hopes of reaching the largest audience, believing visibility alone would drive results.   The landscape has changed. Today’s c...