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They say a picture tells a thousand words, but did you realise it also tells the story of where it’s been and who owns the rights to use it?

There is a new kind of website audit happening right now, and it is not being carried out by designers, developers or marketing teams. It is being carried out by AI.

Increasingly sophisticated bots...


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Why your website needs to lead with results, not your backstory

There used to be real value in sharing your ‘before’ story – how your business began, the obstacles you faced, the lessons you learned along the way. It felt honest and human, and it helped people understand where you’d come from. But in today’s fast-moving, distraction-filled world (scrollin...


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