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But “for the second half of 2026, experts predict the ag machinery industry will stabilize as farmers who have delayed purchases replace their aging fleets. That’s starting to happen, according to the Association of Equipment Manufacturers latest ag machinery industry report,” Andy Castillo reported.
The recent move by CNH to further align the Case IH and New Holland organizations—often referred to as the "purpling" of the brands—has generated significant discussion throughout the dealer network. While many details remain unclear, NAEDA sees both opportunities and challenges associated with this strategy.