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Is the juice worth the squeeze? That was the central question in the session by Scott Cohen and Ryan Phelan at the ANA’s The Next Chapter of Email Evolution event in Chicago last month. The duo asked the audience to give a variety of trends a thumbs up or thumbs down, and then called on people to defend their views.
Of course, the majority of the trends they asked abou...
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…
Must-read articles, posts & reports
A DMARC Record Is Only a Suggestion (Spamtacul...
Customer loyalty data is one of the most strategic assets in the enterprise today—yet only 17% of surveyed marketers feel “very confident” in their ability to use the data. That gap between what loyalty data could do and what it actually does is the focus of new research from Forrester Consulting, commissioned by Zeta.
The study surveyed 310 customer loyalty and market...
Artificial intelligence represents a functionality leap that is fundamentally changing how marketers execute their campaigns.
AI is prioritizing high-propensity audiences, adjusting timing based on observed behavior, recommending content variations, suppressing low-likelihood responders and bringing newfound visibility to past performance to inform future plans. The re...
Campaign design is constantly evolving, driven by tech and inbox innovations, changing consumer preferences, and the growing need to capture attention and serve customers well. In practice, those shifts don’t show up in big strategic overhauls. Performance is shaped by the details. Campaigns underperform because of small creative decisions that compound—things like layout, hi...