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There are a variety of ways to promote a digital magazine. You can use digital channels like app store advertising and social media campaigns, or you can use more traditional methods like direct mail and bus stop ads to reach audiences likely to enjoy digital-first content. The market is moving fast: more than half of publishers have seen an increase in digital subscriptions,...


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Looking for the best publishing software to bring your content to life?

Publishing platforms make it easy to create high-quality content and distribute it to your readers, and the market for them is growing fast. The global digital publishing market is projected to expand at a CAGR of


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Publisher Question:

Does my magazine need native apps for iOS and Android?

Short Answer:

If you have an app and it’s profitable, keep it. If you don’t have one, you don’t need to build one. If you have one and it’s not profitable, it might be time to sunset it.

If you want the long answer, then keep on...


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73% of Americans over 12 have listened to online audio content in the past month, and 74% of those listeners have incorporated online audio into their daily lives.

Audio articles are one of the top formats for audio content. They make it easy fo...


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Looking for magazine marketing ideas that will actually work? Your strategy needs to consider the magazine industry’s unique nature. This means reaching targeted consumers, growing deep in specific niches, and focusing on a high-volume and low-cost approach to growth.

Of course, the more readers you have, the more you can charge for advertising space within your magazi...


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