Demand Gen Report

Key Takeaways Zig.ai added AI agents to its autonomous sales platform to handle lead generation, prospect research, qualification and outreach for sales reps. The platform cross-verifies contact and company data across public and private datasets and uses closed-deal patterns to recommend lookalike accounts.

Key Takeaways Insider One acquired Bluecore to strengthen its data infrastructure and expand autonomous customer engagement for enterprise retail brands. Bluecore’s Transparent ID Network adds retail identity coverage and shopper event data to support Insider One’s AI-driven engagement platform.

Key Takeaways insightsoftware improved EMEA contact data quality with Lusha, helping BDR teams reach the right buyers faster and reduce lead-to-action response time. The team doubled pipeline ROI within two weeks, onboarded 25+ users in one hour and closed several deals through stronger multithreading.

Even a company with a solid marketing...

Key Takeaways: Salesforce is combining customer data, AI, and Contentful’s composable content platform to support more personalized cross-channel experiences at enterprise scale. The company also introduced new AI agents for marketers focused on pipeline generation, prospecting, content creation, and campaign execution.

Key Takeaways Wurl’s CTV Trends Report argues that advertisers may be missing valuable FAST News audiences by relying on broad channel- or genre-level exclusions. Scene-level contextual targeting gives advertisers more precise control by evaluating the content moments before ad breaks instead of judging an entire program or channel.